I created this logo for my Filipino-American e-commerce brand, Aruga Designs.

Aruga is the Tagalog word for care or nurture. Aruga Designs is a FilAm family-run design business whose goal is to teach our children to be proud of their multicultural roots and to care for others. Just the symbol by itself forms a f and a for Filipino-American with the sun aspects which come from the Philippines flag.


I chose the purple and yellow color for my brand because the yellow is related to the Philippines flag for the sun and it relates to happiness because I wanted this brand to bring happiness as it’s a brand that gives back. The rich purple is related to fashion and care, which is perfect as an e-commerce design company and because the word aruga means to care or nurture.
The font choice is a thick modern serif typeface that is a popular choice for designs and shows that this company is focused on modern Filipino-American multicultural designs.
Here are my logos with the third brand color and in black and white.



If you’re interested in my work and are interested in hiring me for a project of your own, contact me.